Coca-Sek: Better Than Red Bull?

Posted April 12, 2006 - PermaLink
coca-sek.jpg

INZA, Colombia - Call it the "Real Thing."

Indians in this remote mountain village in southern Colombia are marketing a particularly refreshing soft drink that harks back to Coca-Cola's original formula, when "coca" was in the name for a reason.

Advertising posters here describe the carbonated, citrus-flavored Coca-Sek as "more than an energizer" - a buzz that just might be provided by a key ingredient, a syrup produced by boiling coca leaves.

Since January, the Nasa indigenous community has been offering the soft drink locally and in neighboring Popayan, where it is bottled. By the end of the year, the Nasa hope to sell Coca-Sek nationwide, targeting the same consumers who drink Gatorade or Red Bull, both highly popular with Colombians.

[Read More]